Manufacturing Websites Need Mobile-First Indexing
Manufacturing personnel rely on mobile devices to research industry trends, competitors, potential customers and vendors. According to Think with Google, mobile search has outpaced desktop search since 2015.
Manufacturing workers are interested in obtaining factually accurate information quickly. When designing landing pages for the manufacturing industry, it is important to design mobile friendly landing pages.
Mobile-First Indexing versus Desktop Indexing for Manufacturers
Google’s shift to mobile-first indexing is driving the revised best practices for manufacturing landing page design. Simply stated, Google will look first at the mobile version of your manufacturing website when indexing the content of your website. The performance of the mobile version of your website will determine the rank for both the mobile and desktop version of your website.
Landing Page Best Practices for Manufacturing Websites
• Condense the most important content, including Calls-to-Action (CTAs), and include it near the top of a page.
o Phones and other mobile devices have limited screen space.
o Structure content to convey ideas quickly.
o Detailed information can be included lower in the page.
• Use concise headlines to fit on a mobile screen.
• Minimize website navigation.
o Strategically determine an industrial buyer’s journey through your site.
o Streamline discoverability of related information by using hyperlinks.
• Purge underperforming webpages.
• Optimize Meta-Tags.
• Use short paragraphs.
o Five lines of text maximum.
• Make content easy to scan.
o Use subheads and bullet points.
o Use images frequently to break up text.
• Typeface should be easy-to-read.
o Use a white background with a dark font color.
o Font size should be at least 12 point.
o Consider larger font size for older demographics.
• Analogous to white paper abstracts, longform pages should begin with a summary.
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